#BLACKAndunlimited
LUNA MAGIC brand founders partnered with Walmart on their national #BlackAndUnlimited campaign, where they opened up about inclusive beauty, their Afro-Latina identity and how shared values led them to doing business with the retailer.
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"We came from immigrant parents; they were always on the hunt for a deal, they wanted good things but at an approachable price. So for us a retailer [like Walmart] that understood that aligned with our values." - Mabel Frías