LUNA MAGIC is a fast-growing beauty & lifestyle brand founded by sisters Mabel and Shaira Frías.
By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.
LUNA MAGIC was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. We're inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamor of Los Angeles. The brand is currently distributed at Target, CVS and Walmart retail stores nationwide.
MEET THE FOUNDERS
Mabel Frías
Shaira Frías
Mabel Frías is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching ecommerce strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design degree offered jointly by Parsons School of Design and Cooper Hewitt, Smithsonian Design Museum. Mabel is also a graduate of the UCLA Anderson MBA Riordan Fellowship program, and the Executive Education programs at Stanford Graduate School of Business and Tuck School of Business at Dartmouth. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).
Shaira Frías is a retail beauty expert, omni-channel strategist and leads the Product Development, Design & Global Sourcing strategy at LUNA MAGIC. Her product development formulation and designs have won numerous awards and have been featured in Forbes, Shark Tank, Allure, Glossier and many others. Shaira is also a former journalist whose work has appeared in media outlets such as NY1, Fox News, and Mundo Hispánico, and is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College and is a graduate of the UCLA Anderson School of Management Executive Program.
