24/7 By
LUNA MAGIC
In Partnership With
&
We are excited to announce our collaboration with @Target and @Remezcla for our 24/7 by LUNA MAGIC Campaign! We believe that all women should be celebrated for their unique beauty and self-expression. Through this partnership, we aim to create a message that will empower and resonate with our diverse audience and encourage them to be proud of their individual beauty.
We’re excited to be partnering with @Target to provide a platform where people can come together to share their stories, celebrate diversity, and promote self-love.
Beauty for all?
Means that everyone is worthy of feeling beautiful, regardless of their age, gender, race, or background. Everyone can find beauty in different things, and it's important to recognize and celebrate the unique beauty of each individual.
Why 24/7
“24/7 by Luna Magic” is a collection of photos and videos capturing everyday women working overnight shifts in NYC and taking the spotlight to prove that the beauty of nightlife exists beyond the bars, clubs, and parties.
“When people use Luna Magic, we want them to feel that they have a lot of power to decide what beauty means to them” - Mabel Frías.
MEET THE WOMEN OF THE 24/7 CAMPAIGN
- lAURA, flamenco dancer
“You can’t do what I do without feeling good and feeling like you look good.”
Not only did we highlight the everyday women that run NYC, we also wanted to include our Luna Babe community. Meet the women of our LUNA MAGIC familia that are empowered 24/7 by LUNA MAGIC. From mothers, makeup artists and and nurses, our community is what drives LUNA MAGIC.
“[Beauty is] whatever makes you feel like you can take on what the world has to offer,”
MEET WOMEN IN OUR COMMUNITY
"When it comes to feeling good and looking good, it shouldn’t be just something that happens … after work.”
- Cyrstal, MTA Conductor
- Lottine, Nurse
"Desnuda makes me feel empowered and ready to conquer the world.”
"LUNA MAGIC Passionate Lip Gloss makes me feel beautiful and put together, even when I am in a rush.”
- Ashley, pro makeup artist
"Gostosa makes me feel like I am beautiful, I am sexy, I am powerful. I always feel myself!”
- Angelica, Non-Profit Worker
- aleisha, mom of 3
